Brief:

Pinchos, Spanish for "spikes," are a Puerto Rican fast-food institution. You find them all over the island, as well as South Florida.

Pichos Factory is a premium fast food hybrid concept that combines high-level customer experience and convenience with moderate price. Customers Pichos Factory targeted young middle-class segments who can afford a relatively higher fee for fast-food. This segment of customers demands healthier options that used fresh and organic food.

Referencing the kabobs' idea was vital and subtly referred to more formal dining with a circle representing a dinner plate. We kept the colors primary and wanted to keep the feel to a certain level of informal.

Role:   Art Direction, Design
Year:   2015
Collaborators:   Photographer, Spencer Hanson. 

The Pinchos Factory brand values are the foundation of everything, from the back office to the front of the house. The site needed to be fast and easily navigatable with a custom ordering system.