AMUSE SPOT

AMUSE SPOT

ecommerce website, marketing, project management and branding

ecommerce website, marketing, project management and branding

ecommerce website, marketing, project management and branding

Brief:

Amusespot was founded on the principle that shopping should not only be fun, but that good product design should make your life better. We believe there are choices in life and making a choice on the better of two evils is really no choice at all. Like Benjamin Franklin, we believe that the U.S. Constitution doesn’t guarantee happiness, only the pursuit of it.  We believe an educated consumer is our best customer. 

Amusespot was founded on the principle that shopping should not only be fun, but that good product design should make your life better. We believe there are choices in life and making a choice on the better of two evils is really no choice at all. Like Benjamin Franklin, we believe that the U.S. Constitution doesn’t guarantee happiness, only the pursuit of it.  We believe an educated consumer is our best customer. 

Role: Art Direction, Marketing, UI

Year: 2016

Collaborators: Web Development, Herb Williams; Photography, Bryan Hainer; Videography, Kin Lui.

Truly Outside
of the Box

Truly Outside of the Box

Our world is filled with strip malls populated with Big Box stores.  Mile after mile selling the same products.  A fun day of shopping has been replaced by aisles of limited product selection of questionable quality.  Amusespot wanted to capture the essence of shopping through experience and quality. 

At Amusespot they represent some of the finest products sourced worldwide. Every product they select has a story. Let them help you make a story of your own... Find your muse.

Our world is filled with strip malls populated with Big Box stores.  Mile after mile selling the same products.  A fun day of shopping has been replaced by aisles of limited product selection of questionable quality.  Amusespot wanted to capture the essence of shopping through experience and quality. 

At Amusespot they represent some of the finest products sourced worldwide. Every product they select has a story. Let them help you make a story of your own... Find your muse.

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Custom Category Icons

Custom Category Icons

For a better UI we created custom icons to help lead the customer through the extensive site. These indicated more extensive categories and helped with visual queues compared to just a description or text.

For a better UI we created custom icons to help lead the customer through the extensive site. These indicated more extensive categories and helped with visual queues compared to just a description or text.

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Key Images

Marketing  & Content Creation

Marketing  & Content Creation

For Amusespot, we developed an effective strategy with a combination of appealing content, third-party software, and tertiary category structure. The third-party software was used to leverage custom-built personalized, mobile-responsive, and conversion-optimized post-click solutions.

We examined the funnel's top to estimate how purchasing and subscriptions to their newsletter turn prospects into leads. We look at the base to determine how to sign visitors up for a trial of their service and how we can convince those leads to buy.

Today though, no matter where you look — whether it's a small-time agency or a giant like Instagram–you'll find that a combination of these actions is frequently successful. These action-oriented, standalone web pages are being used by businesses of all sizes to move people through every stage of the buyer's journey.

For Amusespot, we developed an effective strategy with a combination of appealing content, third-party software, and tertiary category structure. The third-party software was used to leverage custom-built personalized, mobile-responsive, and conversion-optimized post-click solutions.

We examined the funnel's top to estimate how purchasing and subscriptions to their newsletter turn prospects into leads. We look at the base to determine how to sign visitors up for a trial of their service and how we can convince those leads to buy.

Today though, no matter where you look — whether it's a small-time agency or a giant like Instagram–you'll find that a combination of these actions is frequently successful. These action-oriented, standalone web pages are being used by businesses of all sizes to move people through every stage of the buyer's journey.

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Blog, Micro Sites & Affliate Advertising

Blog, Micro Sites & Affliate Advertising

We built a syndicated system within the format of a lifestyle blog and broke out brands into micro-sites for a better user experience. We created this system as an extension of the marketing reach and a way for customers to find products they need. Writers and artists produced content distributed across a syndicated content channel, social networks, and email newsletters. The website was distributed through a CMS-rich experience and is called Muze.news. We also treated this entity as an advertising branch for products we promoted under the Amusespot family and had a subscription-based format to create another contact capture funnel.

International, creative and influential, Muze.news is aspired to be the go-to for design news and lifestyle branded blogs. Muze.news attracts a refined audience by continually promoting creative locales and ensuring that the scope was everything from architecture to motoring, fashion to spirits, interiors to design. These readers helped us define our audience/potential customers as passionate about design in all forms and appreciate genuine luxury in every facet of their lives.

We built a syndicated system within the format of a lifestyle blog and broke out brands into micro-sites for a better user experience. We created this system as an extension of the marketing reach and a way for customers to find products they need. Writers and artists produced content distributed across a syndicated content channel, social networks, and email newsletters. The website was distributed through a CMS-rich experience and is called Muze.news. We also treated this entity as an advertising branch for products we promoted under the Amusespot family and had a subscription-based format to create another contact capture funnel.

International, creative and influential, Muze.news is aspired to be the go-to for design news and lifestyle branded blogs. Muze.news attracts a refined audience by continually promoting creative locales and ensuring that the scope was everything from architecture to motoring, fashion to spirits, interiors to design. These readers helped us define our audience/potential customers as passionate about design in all forms and appreciate genuine luxury in every facet of their lives.

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Social Media

Social Media

Early on the only focus for Amusespot social media was to drive traffic to the site. Simple enough. We were laser-focused on generating leads or traffic. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks helped better determine our ROI from social media. We kept the social media marketing strategy simple rather than muddling it with too many objectives that might distrac.

Early on the only focus for Amusespot social media was to drive traffic to the site. Simple enough. We were laser-focused on generating leads or traffic. Whether through promotional posts or social ads, keeping an eye on conversions and URL clicks helped better determine our ROI from social media. We kept the social media marketing strategy simple rather than muddling it with too many objectives that might distrac.