Brief:

Nestled within the hip main street corridor, Patina Decor is the premier destination for designer, high-end furniture, and fashion. It is always fun to work with people that have a vision and appreciate elegant aesthetics. Like many clients, Patina started the process early with branding and designing the inside of the store. Then, they used the third-party website, 1st Dibs, to resell furniture. I created the website with this in mind and utilized 1st Dib's API to integrate their e-commerce product view into my client's site.

With a focus on the furniture, we did several photoshoots to capture the look and the feel of the brand. The objective is to create a sense of wonder and connect the ontology of objects. All of the advertising should transport you to a particular place or time.

Interior visual design uses imagery, color, shapes, typography, and form to enhance usability and improve the user experience. We leverage these ideas with every inch of the interior of the store. Every decision was thought out and asked the question if this put the focus on the product.

The industry maintains that there are four times as many interior designers as art galleries in the U.S. The interior design market is vast, and the need for new art is endless. What’s more, when interior designers find the artwork they’re looking for, they are more likely to continue to buy continuously.

Timeless elegance, classic style, simple sophistication; straightforward directives from our client Patina. The photographer skillfully manipulated light and color to create thoughtful and captivating compositions.