Brief:

The client wanted to create a distinctive identity for Luckley Tavern & Grill that could feel authentic while standing apart within the competitive environment. The concept needed to capture the warmth and character of a traditional English countryside pub without feeling overly British or themed, while simultaneously communicating a modern American menu, elevated food, and a lively social atmosphere. Our role was to translate that positioning into a cohesive brand—from the overall creative direction and visual identity to the tone, storytelling, and guest experience.

Art Direction and Producer.

2024

The creative needed to communicate the Luckley experience quickly and confidently, particularly in environments where the audience might only have a few seconds to engage. Bold, memorable headlines were paired with high-contrast food imagery and a distinctive visual identity, creating executions that could stand on their own while building a consistent brand presence across the property.

The visual language balances elevated food with spirit, reinforcing the idea that Luckley takes familiar favorites and does them better.

CALIA strives to be a unique offering in a crowded market of athleisure and understands its target audience, especially considering the competition and market demands. 

Men's & Women's Sweatshirt

Social Design