Brief:

HEYDUDE™ designs comfortable, versatile and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE puts tireless attention to detail and a passion for impeccable craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its innovative, ultra-light comfort and casual yet versatile style are a winning combination. 

Role: 

Year: 

Creative Direction, Marketing

2021

HeyDude's digital marketing strategy is a plan for using online channels to establish an internet presence and achieve precise marketing purposes. These channels can include search, social media, paid, and other web-based mediums such as the website.

HeyDude is named for the  lighthearted approach to work and life. It's also a greeting. The brand embraces curiosity and adventure, so a specific creative spirit was followed. Operating under a global footprint with multiple styles and colors, HeyDude's marketing had to be agile and relatable. Most important in the visual communication were the core values of what attracted our customers to the brand; lightweight, stylish, fun, and portable.

Promotional Videos

Email marketing remains one of the most effective and valuable marketing strategies. Businesses can use it to achieve great results, and it can be used for many different purposes. HeyDude's most important touchpoint was customer retention. Our email strategy was designed to improve brand awareness, drive sales, generate leads, support holiday promotions, and increase customer loyalty.

Traditional video and photography techniques can require significant time and resources to showcase the unique features of HeyDude shoes. We shifted toward a more procedural and motion-design-driven aesthetic, making complex product visualization faster and more achievable. We outsourced the 3D scanning for geometry and materials while the dynamics and motion were in-house. Most important in the visual communication were the core values that attracted our customers to the brand: lightweight, stylish, fun, and portable.